With Chris Sharma
VOLUME
FULL SCREEN
RED
Series
POLO RED
EXTREME
SERIES
THE WORLD OF POLO BY RALPH LAUREN welComed a brand new fragrance to its red franchise and decided to TaKe IT TO THE EXREME. Polo Red Extreme, designed for the thrill-seeker who pushes the limits to the edge and ALWAYS seek the most extreme sensations.
Introducing The Red Series, presented by Polo Red Extreme. Starring extreme rock climber Chris Sharma, mountain biker Sam Reynolds, and wingsuit pilot Jokke Sommer.
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The red series - Trailer
Follow the extrems athletes Jokke, Sam & Chris to the extreme.
episode 2
episode 3
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ABOUT THE FRAGRANCE
Polo Red Extreme is an addictive, fiery, and fresh blend of black coffee essence, vibrant blood orange notes, and black ebony wood. It is a powerful fragrance that provides an addictive sensation for the man who pushes limits to the edge and flirts with extreme sensations.
© 2020, RALPH LAUREN
TV CAMPAIGN
INTRODUCING Ralph Lauren's Polo Red fragrance alternative version, Red Extreme. Australian actor Luke Bracey gearS up with another bIker, rev their engines and take off on their bikes into the sandy hills At the SIGNAL OF A waving red bandana.
© 2020, RALPH LAUREN
SOCIAL MEDIA CAMPAIGN
Ignite your senses with Polo Red Extreme, the new men’s fragrance by Ralph Lauren. ARE YOU READY TO CROSS THE RED LINE?
#POLOREDEXTREME
© 2020, RALPH LAUREN
PHYGITAL CAMPAIGN
300+ STORES, INCLUDING AIRPORTS DUTY FREE CORNERS deliverED high altitude FOR Polo Red Extreme.
Passengers were fully immersed in a virtual skydiving experience to feel the adrenaline of Polo Red Extreme through Virtual Reality activation. During 2:40 minutes – including 60 seconds countdown – the passengers got a shot of adrenaline in a high-speed wing suit flight through alpine mountains pushing the limits to the extreme.
© 2020, RALPH LAUREN
EPISODE ONE
CHRIS SHARMA, ROCK CLIMBING ELEVATION
BEHIND THE SERIES
SHOT IN SPAIN
SHOT IN SPAIN, EPISODE ONE TOOK PLACE IN A mix OF reddish rock of limestone, conglomerate and sandstone, IN Sant Llorenç de Montgai, in the region of La Noguera (Pre-PyrenÉes of Lleida). BESIDES BEING CHRIS’ FAVORITE SPOT, THESE MOUNTAINS are ALSO some of the oldest climbing areas in Catalonia.
CHRIS SHARMA
born and raised in Santa Cruz, California, He started rock climbing when he was 12.
At age 14, Sharma won the Bouldering Nationals. A year later, he completed the first ascent of Necessary Evil 5.14c (8c+) in the Virgin River Gorge, the highest-rated climb in North America at the time
A LIFETIME OF CLIMBING
Sharma Is considered the world's best rock climber.
He is known for being the world's first climber to redpoint a 9b route (Jumbo love, 2008)
and the second to climb a 9a+ (Realization, 2001) and a 9b+ route (La Dura Dura, 2013).
He is also known for climbing the world's first 9a+ and 9b deep-water solo routes (Es Pontàs, 2007 and Alasha, 2017).
He bolted and first ascended many of the hardest lines of the Catalonia region in Spain.
All episode one photography shot by Ricardo Giancarlo
Slide Through behind the scenes
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WE ARE HUMANS
GOING THROUGH LIFE,
TRYING TO CREATE MEANING
FOR OURSELVES
AND I DO THIS
THROUGH MY CLIMBING.
CHRIS SHARMA
THE RED SERIES (2018)
POLO RED EXTREME CAMPAIGN
RALPH LAURENTHE RED SERIES (2018)
FILM CREDITS
THE RED SERIES
— Episode 01 (2018)
WITH CHRIS SHARMA
SANT LLORENÇ DE MONTGAI,
LA NOGUERA, ESPAñA
Written by
FABIAN SCHWALL
Directed by
MICHAEL CALL
FABIAN SCHWALL
Talent Athlete
CHRIS SHARMA
Executive Producer
JACQUELINE THOMPSON
Director of Photography
BRETT LOWELL
Edited by
Jonathan Bidet
Music by
NATE KREISWIRTH
Production Accountant
MICHAEL BECK
Line Producer
JACQUELINE THOMPSON
Photographer
RICARDO GIANCOLA
Sound Recordist
ELENA CODERCH
Drone Assistant
BRETT LOWELL
Talent Belayer
MICHAEL BECK
Stunt Coordinator
KLEMEN BECAN
Post Production Supervisor
FABIAN SCHWALL
VFX Compositor
JONATHAN BIDET
Digital Image Editor & Colorist
Camille Durand-Rival
Sound Mixer Dolby & Stereo
KULDEEP GOHEL
Publishing
RALPH LAUREN FRAGRANCES
© 2020, Ralph Lauren